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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.
You need equity sponsors who believe in the vision and the group. Another lesson: you require to open 4 to six shops in a new market within two to 3 years. That's expensive, but it develops important mass, develops awareness, and justifies above-store management. Without it, you remain sluggish and unprofitable.
Strategic Expansion Milestones in 2026And we were fortunate that Dallasour 2nd marketwas also where our team lived. Having the whole team in-market to support shops, hire, and guarantee culture was huge.
People frequently undervalue how critical group is to scaling. How have you approached building and scaling your group? This is something I'm really pleased with. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize development mindset and career pathing.
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